A successful marketing content lifecycle is all about nurturing. Not just with your leads, but your content too. Unfortunately many companies approach their content marketing with a “one and done” approach. This is not how successful marketers garner engagement. It’s imperative to understand where content begins, how to share it to receive maximum traction and when to invest in curating and generating new material. Once you understand your marketing content lifecycle you’ll know what content is worthy of nurturing and recognize what flops. After all, there’s no sense in planting a content seed if you don’t know how it will grow and what to do when it sprouts.CONTENT IS BORN
If you don’t have your content calendar on your mind all work hours of the day, consider re-prioritizing. Before you even think about content assignments, do your due diligence with a content inventory.
As explained on Salesforce’s blog, “Content audits help companies find out what’s working, what’s not, what to scrap, and what new pieces to create. They’re all about getting answers to important questions about content performance. They help to better understand user behaviour as it pertains to content, helping prioritize where a company needs to improve.”
Here are a few things to consider when coming up with new content ideas, and ways to maximize your resources…
