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When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements.

Smart marketers know branding is much more than a logo. In reality, the logo is the easy part, and only one small (yet very important) component of your brand.

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. The colors, language and visuals are supporting elements, not “the” brand itself. There’s a big difference…

Your Logo Is Not Your Brand – Marketing Brand Strategy In A Nutshell