You’re scrolling through your Facebook feed on your phone, and you see an article worth reading. You click the link, but instead of the article you were expecting, a giant full-screen ad prompts you to download the news site’s app.
Annoyed, you leave the page. Web. Experience. Ruined.
Those ads are called “interstitials,” and they are overly common and widely hated. So why are they still used in Web design and online marketing?
The answer is pretty simple. Interstitials are like billboards on the highway: They put your message in a place where people will be forced to look. But billboards do not actively interrupt the experience of driving, so they’re not annoying. Interstitials, on the other hand, bring Web browsing to a dead stop…
Your Interstitial Ads May Be Wrecking Your Google Mobile Search Ranking
