Content marketing got a major boost with LinkedIn’s publishing platform. Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content. In this era of content-driven marketing, LinkedIn’s publishing platform has enormous potential.
Not every user can use the publishing platform, but LinkedIn promises universal rollout within the next few months.
Time will tell how this publishing platform will perform in the months ahead, but here are some points of consideration.
The Benefits of LinkedIn Publishing
Those who are already publishing on LinkedIn have noticed big advantages. Here are some of them.
LinkedIn content has huge exposure.
When an article is published on LinkedIn, it gets massive amounts of views. Many writers, even those with no existing platform, were able to gain tens of thousands of article views in just a few hours after publishing. One of LinkedIn’s major advantages is that it reaches audiences with narrow focuses. By delivering content to these niche audiences, writers can swiftly communicate to a targeted audience in record time.
LinkedIn provides top results in Google.
Already, articles published on LinkedIn are getting high results in Google. First page results on longtail keywords are already appearing, even without any “LinkedIn” branding.
I searched for “How to Create an Unforgettable Landing Page,” and this article, published on LinkedIn appeared on page one. An organization called Funnel Envy published an article on LinkedIn with that keyword.
Your Guide to Unleashing Killer Content Marketing on LinkedIn
