New to content marketing and not sure where to begin? Columnist Eric Enge provides a helpful outline for SEOs (or anyone) looking to start incorporating this crucial digital marketing tactic.
Any successful SEO strategy still requires a promotional component — something that builds your business’ reputation and visibility while also netting you links to your website. Yet, we still live in a world where most businesses don’t truly engage in content marketing. In today’s post, I am going to outline how you can get started with such a campaign.
Whether you are in a large enterprise or a small business, it can be difficult to launch a large-scale campaign. While the enterprise has a larger overall marketing budget, the money in that budget is tightly allocated and is likely already spoken for. Pulling a big pile of dollars out to spin up a major content marketing effort is just not going to happen overnight…
