If your copy isn’t ‘salesy’ it’s a bit like a digestive biscuit without the chocolate. Absolutely useless.
Yet people will talk openly about not having to actually ‘sell’ a service or a product. And I honestly believe that lies like this have led to under par sales pages being written across the globe.
Now it’s time to bust some chops and set the record straight.
Top 3 Copywriting Myths
#1 – “Your copy doesn’t need to be ‘salesy’”
Of course I know that when people say ‘salesy’, what they actually mean is hyped up fluff that nobody cares about.
But the trouble I’m finding is that because people are so intent on not pushing forward with their copy to make a sale – it’s failing. People aren’t getting signups. Nobody is biting. Entrepreneurs are looking at their Google analytics and they can see tumble weeds rolling across the screen!
“Your Copy Doesn’t Need to be “’Salesy’” And 2 Other Copywriting Myths by @MemmaHough
