When I received my first PC, a Tandy 1000, in fourth grade, I didn’t think one day I would be standing in front of a customs officer on the U.S.-Mexico border trying to explain why I had two laptops, an iPad and an iPhone — all for personal use.
Today, the PC-only customer is extinct.
Not only are brands thinking about cross-channel experiences, some now speak of “mobile only.” When the first smartphones were introduced, few if any of us fully appreciated the profound impact they would have on the way we shop, how we socialize with brands and each other, and our intense dependency on them every waking moment.
Your Content-Delivery Strategy Can’t Start and End at Mobile
