When smart marketers design landing pages, they follow the principles ofconversion-centered design, which are focused on guiding the user toward completing an action that serves a single business goal.
But in the process of corralling as many conversions as possible, it can be easy to lose focus on the needs of each individual user. If people have a terrible experience on your landing page or at any step of your campaign, you’re gonna have a bad time when you start counting your conversions…
Your Campaigns Are Doomed Without These 5 Articles on User Experience
