Nearly everyday I get emails, Direct Messages and comments to our social media posts about copywriting. People who want to learn to write better, convert more sales, close more deals, build their list, make more money. It’s obvious that our customers and client base know that their copy must close the sale in order to run a business. This is a great thing!
But something keeps coming up that I wanted to share with all of you. It’s the idea that just a ‘few more words’ could change the conversion and just a few ‘marketing tricks’ could get more money flowing in.
First off, copywriting is an art, not a science. I’ve seen so many people go through some very laborious training and master all the scientific aspects and instructions of copy, yet they are still poor. People who work their tail off to get the four-legged stool, the big idea, the lead, headline and powerful P.S. just as it should be…. yet they still are not making money.
In my years of working online, writing all my own copy, writing copy for large and small companies and now teaching my clients how to write copy it could be easy to become immune to the challenges that beginner copywriters encounter if I didn’t have the constant input from our clients. I’m very grateful that they help me to stay focused on what their struggles can be and how they desire so much to succeed.
But fact of the matter is this- copywriting is about FAR more than just words. It’s about people, their current situations, their relationship to you and what they need. Let’s explore some of the critical key components to copy that sells that many people are forgetting:
