Content marketing is an important element of being a social business and is closely related to the rise in popularity of social media. It’s through curating and creating relevant and engaging content that brands can leverage the full potential of social media. However, as more brands get on board with content marketing and the amount of available content continues to rise, it’s becoming more difficult to capture the attention of your target audience and convert them into customers.
As author and keynote speaker Andrew Davis points out, “paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be.”…
