Search Engine Optimization (SEO) is the process of optimizing a website to help it appear higher with Google and other search engines. User Experience (UX) Design is the process of designing a website with the aim of making it more user-friendly and improving the overall enjoyment that site visitors will have.
It used to be that these were two very different processes, as search engines tended to look at different factors than UX design and while it’s certainly true that search engines can’t directly measure all aspects of UX design, they can indirectly measure the overall user-experience and are taking this into account more and more as time progresses.
Before we consider individual elements, let’s first consider why good UX design equates to good SEO in general by looking at one way Google decides how well to rank a specific web page…
