Content marketing is coming on strong in 2016. It’s been here for a while, of course, ever since businesses realized that customers want answers to their questions instead of being served sales pitches constantly. Today, almost 97 % of large companies’ use content marketing in one form or another and content creation process is turning into part science and part an art form.
Sitting down to write, record, or design a decent piece of content is difficult, mostly because people approach it haphazardly, without taking their audience into consideration. Relevance is the caveat of a good piece of content. To create good content you need to think long and hard about who your audience is, and what they want. You have to anticipate their questions and provide useful answers. This becomes easier if we know that there are two different types of content that serve different purposes…
