It doesn’t matter whether you’re a one-person operation, medium-sized business or large corporation your social media goals are the same – to expand your presence across the web and boost traffic and sales.
One of the smartest practices you can implement to help you achieve this is to identify influencers, people who are active in social media and will talk about your brand and spread your content to their networks. In so doing they will influence other social media users to think or act in a certain way.
According to the Word of Mouth Marketing Association a social media influencer is defined as “a person or group of people who possess greater than average potential to influence due to attributes such as frequency of communication, personal persuasiveness or size of and centrality to a social network, among others.”
