Raise your hand if this sounds familiar:
Each week, despite your best intentions of getting your scheduled blog post written well in advance of your publish deadline, you scramble at the last minute to come up with a topic and end up frantically writing something that you don’t feel great about.
It happens to the best of us. Consistently generating high quality content isn’t easy, but if you find yourself struggling to figure out what to write, week-after-week, then it’s time to get organized. You need an editorial calendar.
Not only can keeping an editorial calendar help you avoid that last minute scramble for topics, but it can also identify any holes or gaps in your process. Perhaps you need to consider hiring more writers in order to meet your content demands, or maybe you realize you aren’t producing nearly the volume or quality of blog posts that you’d like to and you need to develop a system for coming up with more relevant and educational topics…
Why Your Professional Services Firm Needs an Editorial Calendar in 2016
