This is your brain. This is your brain on stories (if you saw the US anti-drug ads of the 80′s, you know where I’m coming from). Turns out stories may be also be mind-altering – in a good way. Does your content marketing trigger neurological responses that leave people wanting to make positive decisions? (And if it does, you should probably be charging your clients more).
New evidence suggests that using storytelling that follows a particular structure can be very effective in creating positive neurological responses, particularly the production of Oxytocin, a feel-good chemical. You always knew you were doing good. Now there’s proof… We take a look and provide some tips on producing content marketing stories to generate Oxytocin and get the good feelings flowing.
How Storytelling Affects the Brain
There is increasing evidence that storytelling evokes a strong neurological response in people. Scientist Paul Zak‘s research indicates that storytelling affects the brain, for example:
