Instagram recently rolled out an update that allows you to record and post 60-second videos, a dramatic increase from its previous 15-second video capabilities. Furthermore, the social network is adding unique video features, such as slow-motion capabilities and video view counts, to the platform. Instagram has shown impressive growth over the last five years, but the good news for brands is that video content on the platform is just now taking off and showing incredible potential.
With Instagram’s focus shifting towards video, there’s no doubt it will become a leading video platform. Big brands are already taking note of the popularity of Instagram video and using it to reach their target audiences in creative, engaging, and value-adding ways. In fact, 40% of the top 1,000 most popular Instagram videos are actually from brands, not individuals…
