Posting the same exact thing across social networks is never a good idea, but in the interest of saving time, it’s easy to see why many businesses choose to do this. While most followers of your brand will favor one platform to another and may not always see both updates, it’s important to know that an update posted to Facebook doesn’t always translate well when automatically sent to Twitter. In addition to the tonal differences that each platform may benefit from, your message on Facebook will not come across as you intended on Twitter due to the character limitation.
An example: First, I setup my Facebook account to automatically tweet my update as it’s posted. Second, I posted this nice, long, status update with a link to our blog on Facebook…
