In the history of algorithms, few have been obsessed over as much as the one that currently governs Facebook’s News Feed. Ever since its launch in 2006, the platform’s users and the brands that seek to reach those users have had an uneasy relationship with its existence.
For example, within hours of its debut, a group called “Students Against Facebook News Feed” collected hundreds of thousands of members. Moreover, though most of us eventually began to accept its utility, we’ve also expressed no shortage of skepticism toward how it decides to place content in front of us.
Unlike social networks like Twitter and Instagram, where all updates are displayed in our timeline in reverse chronological order, Facebook has always sought to determine the likelihood that you’d be interested in a particular piece of content and prioritized your news feed accordingly…
