In 2015, businesses are going to have to focus on multi-channel online marketing. This means creating cohesion in your marketing efforts on different platforms.
Online marketing isn’t synonymous with social media marketing. It also incorporates several other components, like email, pay-per-click advertising (PPC), and search engine optimization (SEO).
The best online marketing strategies will arrange these marketing practices so that they complement each other. SEO and social media marketing shouldn’t compete with each other; they should complement each other.
This isn’t always easy to do though, and sometimes it takes a bit of trial-and-error to get things right. Even when businesses focus on multi-channel marketing, they sometimes find discontinuity in their marketing efforts.
