Mobile matters. Want proof? Check out these stats:
- Eight percent of users report reading email on mobile devices. (HubSpot)
- Nearly half of emails are opened on smartphones and tablets—a 500 percent increase in four years. (Litmus)
- Thirty-seven percent of consumers are more likely to purchase on a mobile-optimized site. (ExactTarget, 2014 Mobile Behavior Report)
So when you’re sending out those meticulously-designed, graphic-heavy emails to your customers, are you giving any thought to how they might be viewed on a mobile device?
Most mailing-list programs give you an option to send a text-only version of your marketing emails – but most people are still going to receive the full version on their mobile devices. So you have to take mobile into consideration from the subject line onward.
Here are five tips that will get you a better open rate and response rate when readers open your marketing emails on their smartphones and tablets.
