We recently worked on a marketing project, which included generating traffic from Twitter to a Website. To get the best impact, we used a mix of tweets from our own Twitter accounts and an account run by the client.
Analyzing Twitter Marketing Activity
The Twitter account run by the client had a fair number of followers, still, a short analysis revealed, that the client would not see great results from this account. Why? For several reasons.
Why Twitter Marketing Is More Than Building Followers And Tweeting
