Percolate founders Noah Brier and James Gross.
Calling me from London, Noah Brier is exhausted. “I like to play a game of, how long can I keep going,” he tells me. But the New Yorker has to make the trip a lot. His startup, Percolate, has 15 people in London now, and some of his biggest clients are across the pond, too, like Unilever, the $130 billion consumer goods company.
It’s the life of a brand-facing marketer to schmooze and meet with the big customers. While ad tech shops that resell online inventory may never meet some of their end users, Percolate’s a software company, living off the subscriptions of big companies who use it to manage their marketing process and share relevant pieces with the advertising agencies they work with from one project to another. And because it’s a software company, Brier’s bracing for more frequent trips to San Francisco, where he’s about to build out a product team in the company’s satellite office there…
Why Top Venture Firms Think Percolate Can Take Marketing Software From Salesforce
