You might be surprised to learn that the number one article on “The New York Times” in 2013 wasn’t an article, it was a quiz.
This quiz, “How Y’all, Youse and You Guys Talk” aimed to answer the question “What does the way you speak say about where you’re from?” In less than a dozen days, the quiz received more traffic than any other article on “The New York Times” launched during the entire year.
In fact, OkDork reports that over the last several months 8 of the 10 world’s most shared articles were quizzes.
The data proves some quizzes are unequivocally shareable and engage the masses, while others fail horribly, but why? Find out what makes a quiz great and how quizzes are being used as an amazing content marketing tactic.
