Why the best content is about marketing sideways

The best content marketing transcends the transactionThis is the third in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool).

Why the best content is about marketing sideways

CopyRanger

Rick Duris is CopyRanger.

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