There is more to ranking for your target keywords than just writing great blog posts and then hoping you will eventually rank for what you want to.
Many marketers that have found great success by spending thousands of dollars creating exclusive tools, content and videos. Though the tools themselves aren’t set up to adequately monetize their use by online visitors, thus leading to an overall loss when it comes to comparing investment versus direct revenue, they’ve still been a good investment for marketing purposes.
One good example of this is Neil Patel, who blogs over at QuickSprout and founded KISSmetrics. He has written several blog posts about how his significant investment in tools has generated traffic and worldwide popularity for him and his brand, but have cost him thousands of dollars (over $45,000 and counting for his QuickSprout University andanother $45,000 for his website analyzer tool)…
Why Spending Big On Extraordinary Content Marketing Is A Good Bet
