Companies have quickly tuned into the fact that they need a content marketing strategy in place. Though they see the value of content marketing, many are having trouble with effectively running and measuring the return on investment with their campaigns which can be easily solved by the right content marketing software.
According to the Content Marketing Institute’s “B2C Content Marketing: 2015 Benchmarks, Budgets, and Trends–North America” white paper, only 23% of B2C marketers reported that they were successful at tracking their ROI. In addition, 37% of B2C marketers says that their organizations were actually effective at content marketing. Though the number is low, it’s up three percent since last year…
