Over the past decade social media has increasingly consumed our lives as we have hit a pointwhere we cannot eat our 
favorite foods, spend a night at a hotel or even consume a television show without being bombarded by social media queues.
Like us, follow us, join the conversation and so many other flares are sent screaming across our viewing plane that we have literally embedded the social media lexicon into our everyday vernacular. Yeah…try and say that fast five times.
I mean, we have songs and memes making an absolute mockery out of the hashtag, and let’s face it, our children under the age of about 15 don’t even know what a pound sign is. It’s just “The Hashtag.”
But before dance music anthems were named after a new favorite past time (#Selfie) and our fun friends at Esurance mocked us further with their “Hashbrown Selfie” campaign, there was a point, a purpose and a meaning behind the hashtag. It was designed to search through millions of pieces of publically shared content so we could find others who were talking about things that we wanted to listen to…
