Social media has found its way into nearly every aspect of our lives. It’s how we communicate with each other, follow the news and stay entertained. So it shouldn’t come as a surprise that it has also changed the way we shop. Using social media to drive e-commerce is called social commerce, and it’s growing rapidly.
Jump to the Social Commerce Infographic.
Millennials Are Social Shoppers
A study conducted by the University of Massachusetts Dartmouth found millennials as the leading force behind the social commerce boom. Millennials include anyone born between 1980 and 2000, and they account for a fourth of the US population. With over $200 billion in annual buying power, it’s no wonder why millennials have been able to drastically increase social commerce. Here are some key findings from the study:
