Your SEO and content marketing strategies have the potential to work beautifully together. In fact, I’d argue you can no longer successfully pull one off without the other.
But a problem arises when your SEO strategies actually start hurting your content marketing efforts. It’s not just about using outdated or ineffective SEO strategies either, although this is certainly one of the major culprits. It’s also about not allowing one strategy to work with and inform the other.
Fortunately, it is not difficult for the two to work in harmony if you know what to look for. Here are five ways your current SEO strategies may actually be sabotaging your content marketing efforts:
