Content is king.
You already knew that, though. If you’ve been in the content marketing industry for any amount of time, you’ve heard this statement.
Content marketing is an abyss, a black hole that we fall into every day because we’re trying to build a congregation and a fellowship of readers. We already know that content is king. We serve it everyday. We are the serfs to this master because true content brings us everything we want… if we do it correctly.
But Content isn’t alone. You may have heard this next statement too, although it’s not as popular:
