During a recent visit with a relatively new client, a certain frustration with the content marketing process came up. We had only just started publishing content on her company’s behalf, but she was feeling discouraged because it hadn’t yet had a meaningful impact on her business.
“I’m not feeling the magic,” she told us.
I’ve heard different versions of this complaint enough times now to know that it’s fairly common for businesses that are new to content marketing to grow impatient when they don’t see an immediate uptick in business after publishing a handful of blog posts.
And I get it. You’ve made a commitment to content marketing in order to grow your business, and that means you’ve spent time and money on creating and promoting good editorial. You want to see results.
Here’s the thing: If you’re doing content marketing well, you will see results. But probably not right away. Let’s talk about why that is…
Why Quality Content Will Transform Your Business… Eventually
