Many schools send out blast emails. Any email address in their contact databases, no matter how the address got in there, receives every email the schools send out. In the early days of email (the ’90s), this was an awesome marketing tactic because it worked. No longer.
People want and expect personalized content. If you keep sending information about your criminal justice program to prospective students who’ve expressed an interest in your medical billing certification program – it’s no wonder they’re not opening your emails…
