Columnist Ratko Vidakovic delves into the many faces of ad fraud and the underlying reasons why it exists in the first place.
In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to discuss one of the biggest questions that arise around the topic of ad fraud: Why does it exist in the first place?
As with most big problems, a combination of factors contributes to an environment that makes the problem possible and persistent…
