The reasons why some marketing plans are approved and others aren’t are numerous. The non-alignment with corporate plans is one of the most usual, but lack of clarity, consistency, preparation or budget are also common.
And even when approved, they aren’t always executed as planned; in fact few are! So I thought that this would be a good time for all of us to take a look at our marketing plans and review what is and isn’t working. We still have time to make the changes needed to meet our 2015 targets, so which of the following is your own situation today?…
Why Most Marketing Plans Fail and How to Save Yourself in 9 of the Most Common Situations
