Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. So let’s talk about how to do that for real, shall we.
By combining Ad Group theming and Modified Broad keywords, you can create targeting that rewards you with qualified traffic right away, and a structure that rewards you again and again by delivering even stronger target keyword sets.
The last time I talked AdWords, I covered a more holistic view of keyword organization. This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term.
Why Keyword Themes +Modified Broad Match = Winning PPC Strategy
