Connect With Your Audience
With inbound marketing, you benefit by being able to connect with your audience. You can really use social media to your advantage by doing research on your target market and finding that market. For example, if your target market is women in their late 20s to mid 30s, you may find out that this market uses Pinterest more than other social media networks. Younger readers are no longer using Facebook, but taking over Twitter, Instagram and Vine. These statistics can help you better connect with your audience, which ultimately gives you a better return on your investment (ROI).
Interact More With Readers and Customers
Not only can you identify your target and connect with them, but you have more one-on-one interaction. In a social and digital age, this proves very useful for all types of businesses. Some of the businesses that are really shining right now, not only have social media profiles, but they interact frequently with people following them. Taco Bell’s Twitter page is a perfect example of how to do it right. They don’t just post about their own company, but search for others mentioning their business, and add some personality and humor to their interactions.
Be Known for Your Experience
Inbound marketing methods also allow you to shine, show off your expertise, and be known for your experience. Through your different blog posts and YouTube videos, you get known for the skills and experience you possess. This can help others choose your business over others that might be offering similar services or products, because you have gained their trust. It is an important and effective way to stand up next to your competition.
