Myths and misconceptions about search engine optimization just don’t seem to go away. Columnist Jayson DeMers offers an explanation for why this is so and what SEO professionals can do about it.
SEO has been around for almost as long as search engines, but attitudes toward the industry and the specific tactics used by SEOs have remained in constant flux since the beginning.
Nevertheless, most of the fundamentals of SEO have remained consistent. Despite this consistency and the relatively predictable nature of gradual, iterative Google algorithm releases, misconceptions about the strategy still persist…
