Why Google Glass Failed: A Marketing Lesson

When Google GOOGL +0.71% announced that they had invented a device that put a computer in front of your eye, the world collectively gasped. Google Glass was, and is, a stunning technological accomplishment.

From the moment the actual product was revealed many saw the immense potential of it. You could video anything you are seeing. You could have a map in front of you wherever you walked. You could have a computer and the internet ready at a moment’s notice, taking your experience of life to a whole new level.

But what happened to Google Glass?

In the last 2 weeks Google has let it be known that they’re taking it back to the lab. The product, at least in its current incarnation, is over.

It was worse than simply a product that didn’t catch on, even in its prerelease, from a sales point of view it has been a monumental failure.

Why Google Glass Failed: A Marketing Lesson

CopyRanger

Rick Duris is CopyRanger.

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