SIMPLE WAYS TO NURTURE B2B LEADS WITH EMAILS
“By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.” – Ardath Albee
LEADS FOR THE FUTURE
A key reason to pay closer attention to your company’s lead nurturing practices is because the majority of your leads are simply not ready to buy today.
You can easily send valued prospects running the other way with sales tactics designed to close a sale – when a sale simply isn’t possible.
Strive instead to genuinely assist, engage and interact with your audience. This will place your business in the right space when prospects are ready to buy.
A common problem is that many companies do not know how to keep prospective buyers engaged over the longer term. By the time people are ready to buy – they have moved on and purchase from your competitors.
