“Why do you need to create a blog for our company, we are B2B, nobody is interested!” This is probably the answer you get from your boss when you are told the idea of embarking on the blogosphere. Do not panic. Here are some ideas to convince him otherwise. We worked on the subject and here is why it’s a good idea to create a blog for your B2B business.
Because a blog generates leads
So yes, creating your business blog will help you generate qualified leads. How? Based on the mechanics of Inbound Marketing, you will attract qualified traffic that you will convert through calls-to-action. It could be a white paper download or registering for a webinar. The thing is to collect the coordinates of interest in what you do online!
I believe that the following figures speak for themselves:
- Companies that blog 15 posts or more per month draw 5 times more traffic than companies that do not blog.
- A company will see its traffic increase by 45% if it publishes 21 to 50 posts instead of 11 to 20 posts.
- And my favorite: B2B companies that blog 1-2 times per month generate 70% more leads than those who do not blog.
