Today’s consumers make little to no distinction between the digital and the real, the online and the offline. Digital is simply part of our daily lives, from working and shopping to sleeping and eating—even finding a partner.
As a result, boundaries between channels are disappearing, and customers expect experiences they personally value. They want your brand to perform like never before, at full throttle. For marketers, this means that digital marketing has become an outdated and rather limiting concept.
For consumers, it’s not the device, the platform or the location that matters. It’s about an enriching experience in the form of relevant, engaging content. We have entered the era of “experience marketing.”…
Why Digital Marketing Has Become an Outdated Concept And what’s replacing it
