Why BuzzFeed Shouldn’t Blow Your Marketing Mind

Crossfield_Buzzfield“Roll up! Roll up! Ladies and gentlemen, prepare to be amazed! In this tent is something truly horrifying. Gentlemen will shudder. Ladies will swoon. Children will scream. Can you bear to look upon these monstrous freaks? Enter … if you dare!”

We all know the game by now. Carnival barkers use showmanship and staggering levels of hyperbole to make passers-by so curious that they just have to give a coin to find out what is beyond the gaudily painted tarpaulin. The disappointment they usually experience inside the tent is almost expected, but that’s part of the fun. There’s an unspoken agreement to play along. After all, it doesn’t cost too much, probably only lasts a few minutes and – importantly – they go to the carnival in search of exactly this kind of cheesy thrill…

Why BuzzFeed Shouldn’t Blow Your Marketing Mind

CopyRanger

Rick Duris is CopyRanger.

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