It’s useful to remind ourselves that the act of publishing is a methodology that has been developed over thousands of years, and has used the most efficient technology of the day in which to deliver the message.
From stone tablets, to papyrus, to vellum, to paper, to computer screen to mobile phone to…
We see that whilst technology constantly changes over time, it’s still the message that is the primary objective of publishing, the act of communication goes from one to many, from many to many. Communication that influences, persuades, angers, motivates… etc.
But what is this to an SEO?
The objective of an SEO is to efficiently get as many people as possible from a search engine to a web page. This is done by ranking that web page higher in the search engine rankings that other web pages.
A good SEO who has mastery of the technology is able to increase the audience of the published message.
