SEO almost invariably revolves around content. To talk about SEO is to talk about social media, keywords, backlinks and so on. That’s all well and good. But in my opinion SEO has another side: the user experience.
Think about it this way: Your content is a well-cooked piece of meat, but to enjoy the meal, your users must also have the proper table settings, furniture and surroundings. These are akin to the user experience: Very few people are going to dig into your meal without plates or silverware, let alone a table or chair.
Related: 5 Things Most People Forget About Local SEO
In order to support my emphasis on the user experience, I can cite various case studies. What works? What doesn’t? How can you implement a better user experience, and thus pull in the benefits?…
Why a Good User Experience Is the Most Overlooked SEO Strategy
