Unless your company is undergoing an identity crisis, the core of your website — your homepage, your product, and “about us” pages — should be pretty static. Your blog, on the other hand, is where your brand’s content and keyword arsenal builds and diversifies.
Across digital marketing channels, your brand’s blog content functions like a shop-window: Offer something timely and eye-catching and you may just make a visitor interested enough to step inside and take a look around…
