If you haven’t heard, marketing automation is the suite of software that is quickly taking over the marketing department in most businesses, be they big or small. There are literally dozens of them and they all like to tout their own features and what differentiates them from their competitors, but truth be told, they all do pretty much the same thing. They all make it easier to schedule emails, segment contacts, automate social media posting, manage your content, and track the lifecycle of customers in your marketing funnel.
Where the big differences come in is how much they focus on each of these automation actions. And this is where the questions of which is the best becomes completely subjective…
