This year I have been talking a lot about how marketing has a marketing problem, how banner ads must die, and how content marketing is an imperative for every brand in today’s digital landscape.
I believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred, the leading provider of content marketing technology (editorial calendar, workflow, personalized marketing, ROI analytics) and content (original “Newsroom” content and licensed content from over 5000 trusted publishers).
My mission was to help businesses of every size improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.
Earlier this month, NewsCred formally announced our Strategy and Editorial Services to help brands build and scale their content marketing efforts and to set themselves up to achieve their business objectives and a solid return on their investment.
Over the past six months, I’ve spoken to many brands that understand the value of content marketing but don’t know how to execute it. Which is totally fine because we’re here to help. I’ve found that many brands pay for content and software and then realize they don’t know what to do with it. Again, that’s OK. Content Marketing is still relatively new to many of us.
Wherever You Are In Your Content Marketing Journey, We Can Help!
