What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what we should expect to see.
In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets, instant answers and ever-changing metrics to contend with, but SEO practitioners are used to that pace of change.
However, with conversations in the first quarter of this year still swirling around ad blocking and earned versus owned media, I believe that going forward, 2016 will be a very exciting year for SEOs…
