If you haven’t already started allocating money for your 2016 advertising budget, you’re sure to start soon. But organizing a budget for the next year takes a little bit of extra savvy, as you have to predict what trends will be driving advertising strategies. If you predict too wildly, you risk losing tons of funds and looking like a naive, easily swayed marketer. If you allocate conservatively, you’ll be left out of the contemporary marketing loop and look like a staunch, old dog advertiser.
While you work on finding some middle ground, here’s a great infographic from MDG identifying the top trends to keep an eye on when working out your advertising strategy for next year…
