Marketing (As We Know It) Is Doomed!
This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. (It’s only $9.99, is chock full of brilliance, and ships in two weeks. So just go order it!)
I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.
So check it out and let us know what you think. And then let me know how you would answer the question:
Where is content headed?
The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. This is putting much more focus on the content brand marketers create ahead of the channels they use. TV, Search Engines, Facebook, Twitter, Instagram – none of these destinations are nearly as interesting as the content that flows across them.
